MAAD Hospitality Towers is a complex of 21 high-rise towers tailored for midmarket hotel brands. The Project is located on Ibrahim Alkhalil Street within one kilometer of Grand Mosque (Haram) Makkah. The Project consists of around 12,000 keys with a capacity to accommodate around 55,000 pilgrims.
Equinox Hospitality involvement with this project as hospitality consultant includes developing a feasibility study of the project based on overall hospitality sector of KSA, demand drivers for Makkah market, current industry trends, and competitive landscape assessment. A detailed review of proposed hotel facilities, space programs and support facilities for each individual asset with recommendations to ensure maximum yields as well as appropriateness for market positioning. To evaluate and recommend the appropriate brand for each hotel tower, negotiate letters of intent (LOIs) with the selected brands, negotiate management agreements, identify and engage the appropriate interior design firms for each hotel, procurement of furniture, fixtures & equipment (FF&E), and coordination assistance to the project management team.