Hotel Branding


More opportunities to grow.

They say that less is more. But we beg to differ. More is more. You want more diversity in your portfolio. In selected countries in the Middle East, we deliver up to 4 segment-leading brands that offer more appeal to hotel owners and help you obtain more of what you want most: Success.

Our established brands are uniquely positioned in the market to offer the utmost selection for hotel owners and their guests. From the Comfort Inn and Comfort Suites economy brands, through the midmarket Quality Inn brand, to the upscale Clarion Hotel brand. Small or large, modest or luxurious, we have the right brand to help you maximize your business.



Get Together

Upscale, Full Service

The Clarion brand is ideal for those looking for first class accommodations where attention to detail is paramount. Clarion properties are a stylish collection of upscale hotels, offering exceptional service and facilities for business and leisure travelers. Experience the difference that keeps guests returning worldwide with over 300 locations in 15 countries.



Get your money’s worth

Midmarket, Select Service

The Quality brand has been trusted around the world for 70 years, offering a memorable experience through focused service and superior facilities. Quality properties are midmarket hotels that offer exceptional value for the discerning business and leisure traveler and are ideally located in cities, major regional centers, and resort locations.



Rested. Set. Go.

Economy, Limited Service

The Comfort brand is the name people think of for value and reliability when traveling. Comfort properties are economy hotels that provide competitive rates. There are over 2,600 Comfort locations worldwide, where guests can be assured of a warm welcome and personal hospitality.