EQUINOX – Middle East has signed in 2016 an agreement with CHOICE – Hotels of the US for the master development agreement for KSA and the UAE and other selected Middle East countries. CHOICE Hotels is overlooking of 7 000 properties worldwide, with 11 sub – brands, CHOICE – Hotels is the globally leading midscale – operator.
EQUINOX – Middle East will enroll the CHOICE Hotels development with its new formed entity, CHME Hotels.
Initially CHME Hotels will introduce 4 Brands of CHIOCE – Hotels, CLARION, an upscale and full service brand, catering mainly to business and leisure travelers, QUALITY, a midscale brand, COMFORT IN, an economy brand and COMFORT Suites, which could be as well extended to CLARION Suites or QUALITY Suites.
At the present there is the Al Tayyar CLARION Prince Majed in Jeddah underway, numerous other properties throughout KSA and the UAE are being currently under development.