King Abdul Aziz Road Project is one of the largest mixed use developments taking shape near the Grand Mosque (Haram) in Makkah City. The Project is located in the western part of Makkah extending in a length of 3.65 Kilometers connecting the 3rd Ring Road with the 1st Ring Road of Makkah. The Project is spread over a land area of about 1.36 million sqm. The proposed development envisions to re-develop one of the most densely populated areas in Makkah and to provide quality real estate to serve the local population and the Hajj and Umrah visitors.

Equinox Hospitality engagement with this project covers services for overall review of all plot assets, identifying optimum mix usage within the context of Makkah market needs. Recommending hospitality asset classes, guestroom sizes and mix, food and beverage outlets, conference and meeting facilities. Recommending workable development strategies for the Project like BTO, BTL, BTS, and JV etc. and proposing a high level phasing scenario in line with suggest development.